Since “sales” is a dirty word for lawyers, let’s talk how to use LinkedIn for business/relationship development (which, by the way, is really the same thing, but said in a more palatable way.)
Like any social platform (or any tool, really), LinkedIn is what you make of it – you can treat it as a place to broadcast from, and as long as you have something valuable to say, you may find that many people are listening to you.
But if you want to use LinkedIn as a business development tool, then you have to read this article on LegalBusinessWorld.
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